# identity.md

## Organization Overview
- **Company Name:** CrystalNinja
- **Mission:** To provide premium rhinestone supplies, tools, and expert knowledge, serving as a Swarovski Authorized Application Center and offering high-quality KiraKira rhinestones, Crystal Katana tools, professional adhesives, and educational classes.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded over 20 years ago, based in San Diego, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to excellence, expertise, and quality in rhinestone application and supplies, fostering a learning environment through classes and providing professional-grade products.
- **Team/About/Leadership/People Links:** https://crystalninja.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retailer and educator, offering a range of premium rhinestone supplies, including KiraKira glass rhinestones and Crystal Katana tools, professional adhesives, and application classes. Functions as a Swarovski Authorized Application Center.
- **Location(s) and Geographic Presence:** San Diego, California, with a retail store presence.
- **Key Partnerships and Affiliations:** Swarovski (as an Authorized Application Center).